A lot of new gamblers are discovering the importance of iGaming affiliate programmes. There is perhaps nobody who knows more on that topic than Sebastian Jarosch. The entrepreneur is the name behind Mithrillium Media Ltd. He founded the company which helped to revolutionize many affiliate websites’ approach to reviewing online casinos.
Jarosch is most well-known for his ideology of user experience-oriented content first; followed by a concern with search engine optimization. It was this idea that made customers far more likely to trust affiliates in the modern age. For his contributions to the industry, Jarosch has won the following awards:
- EGR Awards for Best Affiliate Programme 2020
- Casinomeister 2020 Awards Best Casino Group
- Askgamblers Awards Best Partner 2021
- EGR Nordics Awards for Best Affiliate Programme 2022
Interview Questions:
What’s the main difference between promotional content and problem-solving content in the context of iGaming affiliation?
Promotional content generally focuses on bonuses and acquisition offers of casino brands, while problem-solving content dives deeper into player concerns such as payout speed, reliability, licensing, and bonus conditions. Problem-solving content builds trust with the audience rather than focusing on quick conversions.
Why do you think players are becoming less responsive to hype-driven messaging and more focused on actionable, helpful information?
Players are much more experienced today and often check multiple review sites before signing up with a casino operator. A review that sounds too good to be true creates skepticism, while an unbiased, honest review that highlights the real pros and cons of a casino builds confidence.
Can you share examples of content that you’ve created recently that prioritized solving a user’s problem rather than just promoting a brand?
Every casino review on Casino Groups has a dedicated section that highlights the pros and cons of the casino. It explains how the operator compares to competitors and includes a recommendation from an industry expert. These guides answer practical questions instead of just pushing sign-ups.
What are the most common questions or concerns players have when they land on an affiliate site, and how do you address them?
Players always want to know if the casino is safe and if it pays out winnings. Before signing up, players also check the payment methods, licensing, support quality, and the fairness of the bonus conditions. We focus on these questions in transparent reviews, FAQs, and detailed breakdowns of conditions.
How does this shift to value-driven content impact affiliate conversion rates and player retention over time?
Value-driven content creates trust with your audience. Players appreciate honest reviews and will become returning customers. A casino with a lower score and safety concerns will naturally convert less than a high-ranking casino that ticks all the boxes in the reviews and receives a recommendation from an expert.
Do you think review-based content is still relevant, or does it need to evolve into more interactive or decision-support formats?
Reviews remain relevant, but they must evolve. Static text is no longer enough. Players now expect interactive tables, video walkthroughs, and even user-driven ratings. Affiliates that modernize reviews into decision-support tools will stay ahead.
How do you use player feedback, behavior tracking, or search intent data to develop content that genuinely helps users?
We monitor search queries and collect feedback through our comment section. This helps us understand player intent and identify the most pressing questions. The data also shapes our review processes and guides the development of new pages that rank for specific search queries.
What role does transparency play in making content more helpful, especially when discussing bonuses, terms, or operator reputation?
Transparency is important because players want to understand the often complex bonus conditions. The reviews always highlight wagering requirements, payout speeds, and offer expert advice to players. Players appreciate honest reviews and are more likely to act on the recommendations.
Is there a risk that focusing too much on utility over persuasion could lower monetization potential, and how do you balance that?
Problem-solving content might be less persuasive than promotional content, but it creates customer loyalty. If players can trust your reviews, they will return for more, which is more commercially successful in the long run.
Looking ahead, how do you see affiliate content evolving to meet the expectations of a more informed and skeptical player base?
Affiliate content will become more interactive, transparent, and community-driven. Features like verified user reviews, gamification, and real-time data will replace one-sided promotion. The affiliates who succeed will act as player advocates first and marketers second.
